Monday, August 17, 2015

Slick Ads and Limited Offers

                     
To get a job to write ads at an advertising agency, the copywriter usually needs a college degree in English Lit; maybe an M.B.A. or a
similar advanced degree.

But some common sense would suffice. Along with applications of slickness.
                       
For instance: Have you noticed how many ads demand the consumer act promptly, by saying that their offer is limited to the next fifty or 100 callers? Because supplies are supposedly limited.
                       
But aren’t these ads offensive to those with some ability to reason? Who are the ads kidding except the truly ignorant? Are so many of
the public so dumb?
                       
Ads are expensive and it makes no sense for a company to limit itself while bothering to advertise for a limited response. The terms are an obvious come-on. They are looking for thousands of replies or they
stop their “limited” ads.(See the Earl J. Weinreb NewsHole® comments and @BusinessNewshole at Twitter.)

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