The best and cheapest way
to protect your trade secrets is to keep them under lock and key the
best you can. Be sure your employees, customers or clients are not
able to get at data that should not be made public. Of course, this
is never simple.
Also, it’s logical at
the very onset, to use trade names and logos that are hard to
duplicate. Example: A made-up name.
The best and cheapest way
to protect your trademarks, aside from registering them, is to
actively use them in commerce. The laws are friendly only to those
who fully employ the names, marks or logos they want protected. Even
registration is not an outright guarantee.
Stay out of courts if you
possibly can, when you have disputes that concern trade secrets or
trademarks. Those with the most money to litigate will win.
Unfortunately, patent and
trademark litigation contests often are not prime examples of
prevailing justice. (See the Earl J Weinreb NewsHole® comments and
@BusinessNewshole tweets.)
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