Your business model is always an essential tool, particularly for startups. It can be a shortcut to your success.
Planning
is a road map. True, the road will never be quite the same you
thought it would be. But you will be able to
adapt more to inevitable twists and turns, once you have a business
model in place; you will have the basis on which to make
adaptations. (See the Earl J. Weinreb NewsHole® comments.)
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