Monday, August 20, 2012

How Much is a Brand Name Really Worth?

I have seen discussions on the value of commercial brand names. Moreover, the comments usually give dollar values.

However, accurate or distinct values are extremely difficult to come up with. Each company will arbitrarily set a bookkeeping figure for brand or trade name of some valuable, integral part of their business. It all depends on how conservatively they want to keep their books, and has little to do with the actual brand value. (See the Earl J. Weinreb NewsHole® Comments.)


1 comment:

  1. You are an a$$ newshole for Patenting
    US 2007/0162365 A1

    Public pls send a$$ newshole letters to
    EARL J. WEINREB
    72-10 112th Street
    Forest Hills, NY 11375

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