Experts on business management techniques, along with new, bright management ideas, change every few years.
They should be looked at with a wary eye.
Most management techniques become fads as marketing ploys, something wet-behind-the-ears management types dream up to open doors for new business.
Their customers are business executives who are looking for something to impress their bosses. Or their shareholders. They may also feel they are buying insurance against potential stockholder arguments, when they use such new “strategic” ideas.
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