The public usually gets the impression that non-profit companies are good and for-profits somehow are not. That non-profits are there to be helpful; the for-profits greedy, seeking nothing for the public or consumer, but largess only for themselves.
The public have been taught by populist politicians and the media, that somehow profit is a dirty word. Unless, of course, a member of the public loses a job, where the boss has no profits with which to pay salaries.
Then again, for-profits must have cheated to get their earnings, if you listen to the populist media expositions. However for-profits have an upside, in that they are seen as more competent. Why? Too many folks have had run-ins with the post office and motor vehicle personnel. (See the Earl J. Weinreb NewsHole® comments and @BusinessNewshole at twitter.)
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