Companies try to redo their image as well as re-focus when fortunes turn. They do what individuals do with New Year’s resolutions. Most individuals never seem to take those resolutions seriously.
When companies do the task, the program is an expensive undertaking. Moreover, it’s a sign of desperation and poor management when change periodically and habitually occurs.
Customers and the public instinctively feel management may be hiding real problems and that it is all a sign that management is weak or dishonest.
There is a natural tendency not to believe what corporations say and do, because of populist, left-leaning media and politicians. Corporate managers have to be doubly careful about image. They can be damned no matter what they say or do. (See the Earl J. Weinreb NewsHole® comments and @BusinessNewshole at twitter.)
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