Looking
at art over the years, if I were an artist or a dealer for an artist,
I confess that my experience and observation has made me quite
cynical.
As I have often said, The Bigger Fool Theory is what permits otherwise smart investors to pay out millions for work whose worth is highly subjective in the eyes of a beholder with no special acumen.
Bottom line: What sells most otherwise nondescript, run-of-the-genre art and what makes for most “value” is merchandising and marketing, the more the better. The more astute that effort, the more successful its accomplishment.
Few art buyers are aware of value in the art they buy. They look at price tags and the comments of the public and hope to milk the system when it’s time to sell.
Everyone is told to buy what they want to have in their homes. How many who buy for investment really, truly, like what they have? (Remember, always, the basics of general art originality.)
As I have often said, The Bigger Fool Theory is what permits otherwise smart investors to pay out millions for work whose worth is highly subjective in the eyes of a beholder with no special acumen.
Bottom line: What sells most otherwise nondescript, run-of-the-genre art and what makes for most “value” is merchandising and marketing, the more the better. The more astute that effort, the more successful its accomplishment.
Few art buyers are aware of value in the art they buy. They look at price tags and the comments of the public and hope to milk the system when it’s time to sell.
Everyone is told to buy what they want to have in their homes. How many who buy for investment really, truly, like what they have? (Remember, always, the basics of general art originality.)
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