Wednesday, May 2, 2012

Ads With Limited Offers

I guess to write these ads at an advertising agency, the copywriter  needs a college degree in English Lit; maybe an M.B.A. or a similar advanced degree. But some common sense would suffice.

Have you noticed how many ads demand the consumer act promptly, by saying that their offer is limited to the next fifty or 100 callers? Because supplies are limited.

But aren’t these ads offensive to those  with some ability to reason?  Who are the ads kidding, except the truly ignorant? Are so many of the public so dumb?

Ads are expensive and it makes no sense for a company to limit itself while bothering to advertise for a limited response. The terms are a come-on. They are looking for thousands of replies or they stop their “limited” ads. (See the Earl J. Weinreb NewsHole® comments.)


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