Poor Corporate Images

There is a natural tendency not to believe what corporations say and do, because of populist left-leaning media and politicians. Corporate managers have to be doubly careful about image. They can be damned no matter what they say or do.

Companies do with images what individuals do with annual resolutions. Most individuals never seem to take those seriously.

When companies do it, the program is an expensive undertaking. Moreover, it’s a sign of desperation and poor management when it periodically and habitually occurs.

Customers and the public instinctively feel management may be hiding real problems and that it is all a sign that management is weak or dishonest. (See the Earl J Weinreb NewsHole® comments.)