The public usually gets the impression that non-profit companies are good and for-profits are not.
That non-profits are there to be helpful; the others may be greedy, seeking nothing for the public or consumer but profit for themselves.
The public have been taught by politicians and the media that somehow profit is a dirty word. Unless, of course, a member of the public loses a job. In which case the boss has no profits with which to pay salaries.
But then again, for-profits must have cheated to get their earnings, if you listen to the populist media expositions.
However for-profits have an upside, in that they are seen as more competent. Too many have had run-ins with the post office and motor vehicle personnel. (See the Earl J Weinreb NewsHole® comments.)
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