Hoping to Buy a Franchise?

              

                       

Note how so many in the media offer advice on how to buy franchises. This is  done for two reasons.

                       

The primary one is to fill space. It’s a winner for getting attention. Lots of folks are interested in entering business for themselves. Give them ideas and make it sound easy, while reducing disadvantages to a minimum, and you have attracted an audience.

                       

But the second reason is ignorance. The ideas are suggested by those with poor knowledge of practical franchise experience from a franchisee’s viewpoint.

                       

How many tell you how poorly the average franchisee does? How the average franchisee eventually wants out of his or her contract?

                       

Many cost too much at the outset and each year. And fail to provide the promised management assistance. Moreover, in vast instances, franchises offer little name recognition. (See the Earl J. Weinreb NewsHole® comments and @BusinessNewshole at Twitter.)