The best and cheapest way to protect your trade secrets is to keep them under lock and key the best you can. Be sure your employees, customers or clients are not able to get at data that should not be made public. Of course, this is never simple.
Also, it’s logical at the very onset, to use trade names and logos that are hard to duplicate. Example: A made-up name such as Kodak.
The best and cheapest way to protect your trademarks, aside from registering them, is to actively use them in commerce. The laws are friendly only to those who fully employ the names, marks or logos they want protected. Even registration is not an outright guarantee.
Stay out of courts if you possibly can, when you have disputes that concern trade secrets or trademarks. Those with the most money to litigate will win.
Unfortunately, patent and trademark litigation contests often are not prime examples of prevailing justice. (See the Earl J Weinreb NewsHole® comments and @BusinessNewshole tweets.)
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