The public are influenced by polls, whether consumer, economic, financial or political. The media emphasizes their importance over and over so frequently that the public assume it worthwhile to consider the results.
But it’s essential that the public know that any poll,consumer, economic, financial or political, can be manipulated by the way questions are framed. As a result, polls are used to sell services, products and politicians.
If you want to believe the polls, learn exactly how they were conducted and the type of questions asked. (See the Earl J. Weinreb NewsHole® comments and @BusinessNewshole at Twitter.)
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