Thursday, June 10, 2010

Teaching Quality of Colleges

Over 4,000 colleges and universities now enroll over 17 million students. College has become a huge growth industry.

Unfortunately the industry has also changed and mutated negatively, with far too little oversight of quality.

As an example: Colleges appear to be primarily in the business of acquiring students, differing to a degree, only in their approach to marketing.

Some do so as research centers. They may boast professors with science awards and Nobel Prizes. These are very appealing marketing devices. Such esteemed faculty also attract grants and endowments, as well as students.

The truth is, few undergraduate students have celebrity professors. They often are taught, instead, by graduate students.

Parents and taxpayers pay billions of dollars to colleges and universities. Schools make money whether students learn or not, whether students graduate or not, and whether they get good jobs after leaving school, or not.

Colleges and universities engage in "bait and switch;" confer what are actually deficient degrees; and engage in other practices that would bring legal sanctions if done in any other business.

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