Companies try to redo their image and management focus when fortunes turn bad. They do what individuals do on New Year’s Eve. Make resolutions. Most individuals do it as a lark because no one seems to take those resolutions seriously.
When companies do it. however, it’s an expensive undertaking. And it’s often a sign of desperation and poor management when it periodically and habitually occurs.
Customers and the public instinctively feel management may be hiding real problems and that it is all an indication that management is weak or dishonest.
There is a natural tendency not to believe what corporations say and do, thanks to populist left-leaning media and politicians. Corporate managers have to be doubly careful about image at all times. They can be damned no matter what they say or do.
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