Generally, the public seems to get the impression that non-profit companies are good and for-profits somehow are not. That non-profits are there to be helpful, as opposed to those who may be greedy, seeking nothing for the public or consumer, but profit only for themselves.
The public have been taught by populist politicians and the media, that somehow profit is a dirty word. Unless, of course, a member of the public loses a job. In which case the boss has no profits with which to pay salaries.
But then again, somehow for-profits must have finagled to get their earnings, if you listen to the populist media exposes.
However for-profits have an upside, in that they are seen as more competent. Too many folks have had run-ins with the post office and motor vehicle personnel, I guess.
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