Competition from for-profit universities, with curricula more oriented to job opportunities, has been increasing. Furthermore, the public has noted the tendency for college administrative bloat, Previous college administrations were able to get away with extravagance. They got by and prospered with expansive programs of dubious merit.
However, conventional colleges have been treated royally by the federal government with increased tax law and student loan benefits. No one in official Washington ever calls college bigwigs greedy for their increasing tuition charges and poorer student quality. (See the Earl J. Weinreb NewsHole® comments and @BusinessNewshole at Twitter.)
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