It’s amazing so many publications offer advice on how to buy franchises.
They are done for two reasons.
The
primary one is to fill space. It’s a winner for getting attention. Lots
of folks are interested into entering business for themselves. Give
them ideas and make it sound easy; while reducing disadvantages to a
minimum, you have attracted an audience.
But
the second reason why these articles appear, is ignorance. They are
written by those with poor knowledge of practical franchise experience
from a franchisee’s viewpoint.
How
many tell you how poorly the average franchisee does? How the average
franchisee eventually wants out of his or her contract?
Many cost too much at the outset and each year? And fail to provide the promised management assistance. And, in vast instances, offer little name recognition. (See the Earl J. Weinreb NewsHole® comments and @BusinessNewshole at Twitter.)
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