Experts on child care are known to be faddish, as are other advisers we consult. So is the case of those in the line of business management techniques. Business management ideas often change every few years.
They should be looked at with a wary eye.
Most management techniques become fads as marketing ploys, something, wet-behind-the-ears management types dream up to open doors for new business.
Their customers are business executives who are looking for something to impress their bosses. Or their shareholders. They may also feel they are buying insurance against potential stockholder arguments, when they use such new “strategic” ideas.
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